It's Follow-Up Friday - who did you reach out to this week to book an event? Who was considering placing an order? Who received an order this week?
Follow-up to close the loop, book those events, and provide excellent customer service.
Hot tip - when you initially reach out to someone, leave a VM, or someone places an order with you, tell them you'll be following-up with them. It holds you accountable and lets them know why you're reaching out again. Win win!