Brand Book

Welcome, Curators!

We prepared this guide to equip you with anything and everything you would need to know about the Rebecca Allen brand. Our goal is to have a clear, simple proposition that embraces and elevates everyone who comes in contact with the brand.

This brand book establishes the framework and common language for us all to use, but please make it your own! How you discovered the brand and what it means to you will resonate with customers. We believe it is always important to lead with authenticity.

This guide tells the story of where the brand is today and lays the groundwork for where we will go together. We hope you find it helpful. Our commitment to supporting one another is what will ultimately lead to our shared success.

Standing up,

Rebecca