Hello from Brooklyn! I have to tell you, I intended to write a few personal updates throughout the year, but you know what? We’ve been pretty busy.
Despite continued pandemic uncertainty, and so many communal and personal ups and downs, this past year has brought remarkable growth for the Rebecca Allen brand and for me as a mom and partner.
If you’ve followed along on our brand’s journey then you have probably recently seen two big updates:
- After launching on Nordstrom.com earlier this year, we are now in 10 Nordstrom doors across the US. The retailer has been an incredible partner, we’re excited to be part of their Inclusivity initiative, and we are holding them to account on what that can and should look like. If you live in any of the following locations, please pop in to check us out in store!
- We launched new styles and we launched NEW COLORS! I am in love with all of our new styles, but I really can’t wait to wear The Twist in black linen. Delivering new styles has been in the works for a long time, so I would love to hear your feedback. We have a couple more styles coming for spring and you can expect us to roll out new styles as the seasons unfold. We have come a long way from our collection of evergreen styles in nude. As we continue to evolve and scale, my goal is to deliver understated, timeless styles that are comfortable and ready to meet you wherever you’re going.
I’m looking forward to more growth with Nordstrom and other partners in 2022 and I am grateful that you are along for the ride.
What else is new?
I would be remiss if I didn’t reflect on my goals from the top of 2021. You can check them out here. I set a goal of removing paper towel from my home. While I haven't fully phased it out, we really are using a lot less. A roll will last for almost a week in our house. The Swedish dish towels that I purchased are all still in use, I just pop them in the wash. They may have a couple stains, but they work just as well as on first use. Cleaning up spills with them offers a magical kind of joy.
How am I doing on my Amazon resolution? Please check back… With the ups and downs of the pandemic, I have appreciated the privilege of being able to have things delivered. I’ll consider this a reminder to myself that I should make a plan to revisit this goal.
It’s all about incremental changes, right? And even though the new year is a great time to come with a clean slate, pick up something new or discard something that doesn’t serve you, I believe that every day and each moment is a chance to start fresh if you need. So, what do you need? Whatever it is you don’t have to wait until 1/1/2022 to get started. Maybe this week is a quiet, little jumpstart.
And for 2022?
Maybe it’s just my wishful thinking, but I hope that after all of these fits and starts, the pandemic will really begin to recede into the background. If that’s the case then my goal is to nurture personal relationships that have slipped through the cracks, as well as professional ones that took a back seat through the past two (!) years.
I hope to entertain more at home and plan to say, “YES,” to all of the networking events (I’m always, always happy when I go). I know a lot of “new yearsy” advice is to say “no” more often, but I’m not a people pleaser so that’s never been my problem¯\_(ツ)_/¯
I’d love to hear what you’re cooking up in 2022 or even what you’re leaving behind in 2021. Give me a shout at rebecca[at]rebecca-allen.com.